Welcome to the Lab.

Where agents become brands.

In a market full of noise, your personality is your superpower. So what’s your story?

explore brand packages

Your story is your brand. We create for the chapter you’re in.

From first deal to full empire, our brand packages are designed to meet you where you are.

Foundations Package

Build Your Base. Shape Your Future.

  • For agents just starting their journey, Foundations gives you the essential tools to stand out quickly and establish your identity in a competitive market. It’s your blueprint for building a strong, recognizable brand with confidence—anchored in the legendary SERHANT. blue.

    Turnaround Time: 2 Weeks

    • 3 Brand Logo Concepts (with 3 Rounds of Revisions)

    • High-Resolution Logo Files (multiple formats)

    • SERHANT. Logo Lockups

    • Brand Guide (including your logo in SERHANT.'s legendary blue + white)

    • Email Signature + Implementation

    • Social Identity Bundle (template access)

      • Branded Headers (FB, LinkedIn, YouTube, X)

      • Branded Zoom Background

      • Profile Images (FB, IG, LinkedIn, YouTube, X)

      • “New Branding Announcement” Post/Story

    • Design Lab Training Video

  • $500

    Please note: Branding services provided by ID Lab are considered a Personal Expense and cannot be covered by your ad budget. Personal expenses are billed the first week of the month following project completion.

Build My Foundation

Icon Package

Stand Out. Make Your Mark.

  • For agents ready to elevate, Icon delivers sophisticated, personalized branding that saves time, ensures consistency, and positions you as a true industry standout. With customizable templates, you’ll spend less time creating and more time connecting with clients. ​

    Turnaround Time: 3-4 Weeks

    • 2 Brand Logo Concepts (with 3 Rounds of Revisions)

    • High-Resolution Logo Files (multiple formats)

    • SERHANT. Logo Lockups

    • Brand Guide (including unique colors, fonts, and graphics)

    • Email Signature + Implementation

    • Social Identity Bundle

      • Branded Headers (FB, LinkedIn, YouTube, X)

      • Branded Zoom Background

      • Profile Images (FB, IG, LinkedIn, YouTube, X)

      • “New Branding Announcement” Post/Story

    • Showsheet Template

    • (2) Postcard Templates

    • (2) E-Blast Templates

    • (4) Social Post/Story Templates

    • Design Lab Training Video

  • $2,500

    Please note: Branding services provided by ID Lab are considered Custom Design Services and cannot be covered by your ad budget. These are billed as Personal Expenses and will be invoiced the first week of the month following project completion.

    Items directly tied to a listing are considered Listing Marketing and are eligible for ad budget use.

    Custom Design Services – $2,025 (Personal Expense)
    Listing Marketing – $475 (Ad Budget eligible)

Make Me an Icon

Legacy Package

Amplify Your Impact. Grow Your Empire.

  • For established agents building their empire, Legacy offers the ultimate bespoke brand experience. Tailored to your vision, it tells your story, showcases your achievements, and defines your place in real estate history.​

    Turnaround Time: 6-8 Weeks

    • 1:1 Brand Strategy Session with ID Lab

    • 3 Brand Logo Concepts (with 3 Rounds of Revisions)

    • Elevated Logo System: Primary, Secondary, Icon Mark, Animated Logo, SERHANT. Logo Lockups

    • High-Resolution Logo Files (multiple formats)

    • Brand Guide (including unique colors, fonts, and graphics)​

    • Brand Messaging Guide: Refined Voice, Key Messages, Bio Rewrite, Positioning Statement

    • Email Signature + Implementation

    • Social Identity Bundle

      • Custom Headers (FB, LinkedIn, YouTube, X)

      • Custom Zoom Background

      • Custom Profile Images (FB, IG, LinkedIn, YouTube, X)

      • Custom “New Branding Announcement” Post/Story

      • Custom Instagram Highlight Covers

    • Business Card Template

    • (2) Postcard Templates

    • Impact Template (testimonial, sales stats, etc.)

    • (2) E-Blast Templates

    • Newsletter Template

    • Showsheet Template

    • (4) Social Post/Story Templates

    • “About Me/Us” Brochure

    • Design Lab Training Video

    Please note: This package requires lifestyle photography. If you haven’t participated in a shoot recently, schedule a lifestyle photoshoot with Studios.

  • $5,000

    Please note: Branding services provided by ID Lab are considered Custom Design Services and cannot be covered by your ad budget. These are billed as Personal Expenses and will be invoiced the first week of the month following project completion.

    Items directly tied to a listing are considered Listing Marketing and are eligible for ad budget use.

    Custom Design Services – $3,150 (Personal Expense)
    Listing Marketing – $1,850 (Ad Budget eligible)

Grow My Empire

The Best Already Know

Trusted by top agents and teams to stand out in a crowded market.

Inside the Lab: How it Works

  • It starts with vision. We learn your goals and uncover your story with brand questionnaires, intake forms, or kickoff calls to find your edge.

  • It goes down in the Lab. We explore creative directions and show you initial concepts.

  • We tweak, play, and shape the details until it feels undeniably you.

  • Your new identity, making an iconic debut with polished assets and ready-to-use templates in Design Lab.

We ❤️ Your Feedback!

We get to do what we love because of you. Your drive, creativity, and authenticity inspire us every day and we’re so proud to be the partners you trust with your stories and your vision. See you in the lab 🪄