Welcome to the Lab.

Where agents become brands.

In a market full of noise, your personality is your superpower. So what’s your story?

explore brand packages

Your story is your brand. We create for the chapter you’re in.

Our brand packages are designed to meet you where you are.

Foundations Package

Build Your Base. Shape Your Future.

  • For agents just starting their journey, Foundations gives you the essential tools to stand out quickly and establish your identity in a competitive market. It’s your blueprint for building a strong, recognizable brand with confidence—anchored in the legendary SERHANT. blue.

    Turnaround Time: 2 Weeks

    • 3 Brand Logo Concepts (with 3 Rounds of Revisions)

    • High-Resolution Logo Files (multiple formats)

    • SERHANT. Logo Lockups

    • Brand Guide (including your logo in SERHANT.'s legendary blue + white)

    • Email Signature + Implementation

    • Social Identity Bundle (template access)

      • Branded Headers (FB, LinkedIn, YouTube, X)

      • Branded Zoom Background

      • Profile Images (FB, IG, LinkedIn, YouTube, X)

      • “New Branding Announcement” Post/Story

    • Design Lab Training Video

  • $500

    Please note: Branding services provided by ID Lab are considered a Personal Expense and cannot be covered by your ad budget. Personal expenses are billed the first week of the month following project completion.

Build My Foundation

Icon Package

Stand Out. Make Your Mark.

  • For agents ready to elevate, Icon delivers sophisticated, personalized branding that saves time, ensures consistency, and positions you as a true industry standout. With customizable templates, you’ll spend less time creating and more time connecting with clients. ​

    Turnaround Time: 3-4 Weeks

    • 2 Brand Logo Concepts (with 3 Rounds of Revisions)

    • High-Resolution Logo Files (multiple formats)

    • SERHANT. Logo Lockups

    • Brand Guide (including unique colors, fonts, and graphics)

    • Email Signature + Implementation

    • Social Identity Bundle

      • Branded Headers (FB, LinkedIn, YouTube, X)

      • Branded Zoom Background

      • Profile Images (FB, IG, LinkedIn, YouTube, X)

      • “New Branding Announcement” Post/Story

    • Showsheet Template

    • (2) Postcard Templates

    • (2) E-Blast Templates

    • (4) Social Post/Story Templates

    • Design Lab Training Video

  • $2,500

    Please note: Branding services provided by ID Lab are considered Custom Design Services and cannot be covered by your ad budget. These are billed as Personal Expenses and will be invoiced the first week of the month following project completion.

    Items directly tied to a listing are considered Listing Marketing and are eligible for ad budget use.

    Custom Design Services – $2,025 (Personal Expense)
    Listing Marketing – $475 (Ad Budget eligible)

Make Me an Icon

The Best Already Know

Trusted by top agents and teams to stand out in a crowded market.

Inside the Lab: How it Works

  • It starts with vision. We learn your goals and uncover your story with brand questionnaires, intake forms, or kickoff calls to find your edge.

  • It goes down in the Lab. We explore creative directions and show you initial concepts.

  • We tweak, play, and shape the details until it feels undeniably you.

  • Your new identity, making an iconic debut with polished assets and ready-to-use templates in Design Lab.

We ❤️ Your Feedback!

We get to do what we love because of you. Your drive, creativity, and authenticity inspire us every day and we’re so proud to be the partners you trust with your stories and your vision. See you in the lab 🪄